Brought to you by the Monster Energy Up & Up Festival, The $10K Talent Showdown is a nationwide collegiate talent competition showcasing and rewarding students who possess extraordinary talents - be it music, dancing, comedy, magic, or any other hidden talents. The inaugural $10K Talent Showdown will be hosted by DJ/Producer duo and Up Up Festival alum, Two Friends, and recording artist & TV personality, Chanel West Coast. The grand prize winner scores a $10,000 cash prize and the honorable distinction as the first-ever $10K Talent Showdown champ.
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